Joico Color Balance Purple Shampoo & Conditioner Liter Duo Set
Kick Brass From Blonde
Color Balance Purple Shampoo
May the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase “serve and protect” a whole new meaning. The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage, and strengthen hair’s natural defenses. No shrinking violets here.
Perfect choice for: Blondes (especially platinum) and gray/silver hair.
Here’s how: Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.
The inside secret: It’s a two-pronged approach: Our Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Color Balance Purple Conditioner
It’s the color of royalty and fittingly so, since our favorite new color-correcting conditioner totally rules! Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers… preserving your hair’s vibrancy in the most majestic way.
Perfect choice for: Blondes (especially platinum) and gray/silver hair.
Here’s how: Massage into freshly washed hair; leave on for one-to-three minutes, then rinse. Gentle enough to use daily.
The inside secret: Multi-Spectrum Defense Complex helps protect color from fading and losing vibrancy; our exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with each and every application.
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